One of the world’s leading leadership development programs.
Become a Purpose-Driven Leader, and
Get Certified
Unlock your purpose, strengthen your confidence, and earn your Self-Managing Leadership® Certification, trusted by global organisations and leaders worldwide.

Self-Managing Leadership® Online Certification Programme
60% Off Limited Time Offer
30-Day Satisfaction Guarantee



Trusted by +1 Mil. Leaders Worldwide
Lead with Purpose.
Grow with Recognition.
The Self-Managing Leadership® (SML®) Programme isn’t about learning how to do more, it’s about learning how to be more.
The Self-Managing Leadership® framework helps you master the inner game of leadership while giving you a globally recognised certification that validates your growth.
You’ll walk away not just transformed — but certified as a leader who can inspire, empower, and drive change.
- Trusted by over 1 million leaders worldwide.
- Used by Fortune 500 companies to develop authentic leadership.
- Proven 10-step Leadership Compass framework refined over 30 years.
Rediscover Your Purpose. Realign Your Leadership. Get Certified.
Transformational Lessons & Self-Discovery Workshops
Gain insights from top leadership experts, human development psychologists, and global change-makers who reveal the proven frameworks for creating meaningful, purpose-driven leadership in today’s complex world.

Tools, Templates & Reflective Practices
Access downloadable worksheets, self-inquiry tools, guided journaling templates, and real-world leadership exercises used by thousands of global leaders. Receive personal feedback through coaching prompts and optional peer support circles.

Become Part of a Global Leadership Network
Join a diverse community of like-minded leaders from over 100 countries. Share insights, collaborate on purpose-driven projects, and connect to career pathways that align with your unique leadership blueprint.

It's not just a course - it's a career transformation programme
Leaders at a crossroads
- You’ve achieved professional success, but something feels missing. You’re ready to rediscover purpose and lead with renewed clarity.
Professionals in transition
- Whether you’re changing roles, industries, or priorities, you want to realign your direction and lead the next chapter of your life with confidence.
Aspiring or emerging leaders
- You’re driven to grow, not just in your career, but in how you understand yourself and the impact you make on others.
Purpose-driven individuals
- You care deeply about making a difference and want a framework to align your leadership with your values, vision, and goals.

30 Years of Experience Delivered in an Intuitive, Engaging and Flexible Format
A Proven Framework
Trusted by Fortune 500 Leaders
This transformative process helps you define your unique contribution, develop your character based on your personal strengths, and align your leadership with your life’s narrative, purpose, values, vision, and goals.
By following this methodology, you’ll gain clarity, master self-leadership, and align your actions with your long-term vision, empowering you to lead with confidence at the individual, team, and organizational levels.


Stand Out With an Oxford Leadership Certificate
Display your professional certification on your resume and LinkedIn Profile to help you land your dream job or earn a promotion.
- Stand Out Professionally — Use the SML® badge to differentiate yourself in executive roles and opportunities.
- Lead with Confidence & Clarity — Validate your growth and purpose-driven leadership.
- Earn Credibility — Recognized by peers, teams, and 93% of Fortune 500 executives.
- Join a Global Network — Connect with 200+ certified leaders and coaches worldwide.
- Transform Who You Are — SML® goes beyond skills, it reshapes how you think, act, and lead.
- You get full access immediately
30-Day Money-Back Guarantee – No Questions Asked
Leadership isn’t just about performance. it’s about presence.
What You'll Gain
-
Inner Clarity & Confidence
Discover your purpose and core values so you can lead with authenticity and conviction. -
Practical Leadership Skills
Develop habits for self-management, decision-making, and resilience under pressure. -
A Recognised Certification
Earn your official Self-Managing Leadership® Certificate, a mark of credibility trusted by global organizations and respected by recruiters.

A Proven Framework Used by World-Class Leaders
Over 1 million leaders — from startups to Fortune 500 companies — have used Oxford Leadership’s SML® framework to elevate their leadership impact.
Your certification isn’t just a badge — it’s proof of mastery in one of the world’s most respected leadership models.
30-Day Money-Back Guarantee – No Questions Asked

+1 Mil. Leaders Transformed

The Mind Behind the Leadership Compass®
Brian Bacon
Founder of Oxford Leadership and architect of Self-Managing Leadership® (SML), Brian Bacon has quietly developed some of the world’s most successful leaders, advising CEOs, boards, and national leaders through high-stakes transformations. His SML® framework has been used by over one million leaders to align people, purpose, and performance with strategy.
- Advisor to government leaders. Senior international advisor to President Vicente Fox; recipient of Mexico’s Presidential INNOVA Award for contributions to government reform.
- Playbooks that scale. Early corporate turnarounds (e.g., McDonald’s Sweden with Mats Lederhausen) set a model: prove impact fast, then codify for global rollout.
- M&A culture—done right. Oxford Leadership’s work has been cited in connection with the NXP–Freescale merger—described by Forbes as “The Right Way To Do A Merger.”
- Global client list. Trusted by leaders across the Fortune 500 and government ministries; Brian and Oxford Leadership operate globally across industries.
TRUSTED BY LEADERS WORLDWIDE
Rediscover purpose. Realign your leadership. Create lasting impact.


Authentic. Transformational.
Apply the Leadership Compass to real challenges — in your work and your life — and lead with renewed clarity and confidence.







Proven by 100+ Multinationals, Trusted by 1 Million Leaders.
For over 30 years, SML® has helped leaders around the world reconnect with their purpose, align their values with action, and lead meaningful change.
Leadership isn’t just about performance. it’s about presence.
Here’s how SML® helps you move from pressure and self-doubt to clarity, confidence, and purpose.
Before SML® Programme
- Feeling successful on the outside, but disconnected inside
- Constantly busy and reactive, chasing outcomes
- Struggling to balance professional success with personal fulfillment
- Questioning your direction and next step
- Driven by pressure and expectation
- Feeling uncertain about your impact

After SML® Programme
- Aligned with your purpose and leading with calm confidence
- Focused, intentional, and guided by a clear personal vision
- Living and leading with harmony, clarity, and meaning
- Confidently creating your own path, and leading others by example
- Driven by purpose and inner conviction
- Making decisions with clarity and inspiring authentic change
30-Day Money-Back Guarantee – No Questions Asked

+1 Mil. Leaders Transformed
They Were Searching for What’s Next. Then They Found Clarity.
Hear how the SML® Programme helped leaders both in their careers and in life.
Self-Managing Leadership® Online Certification Programme


€ 375.00
€ 149.00
-60% OFF
Limited Time Offer
60% Off Limited Time Offer
30-Day Satisfaction Guarantee
- Watch on desktop, TV, or mobile—anytime, anywhere
- 100% Online and Self-Paced
- Your Peronalized 90-Day Action Plan
- A Global Support Community (200+ world-class online coaches and leadership alumni)
- Globally Recognised Oxford Leadership Certification

Get Access to the Interactive Learning Platform Access
You become part of a vibrant global community of purpose-driven leaders, entrepreneurs, and changemakers

Differentiate Yourself with a Globally Recognised Certification
You become part of a vibrant global community of purpose-driven leaders, entrepreneurs, and changemakers

Get Your Personalised 90-Day SML Action Plan
Receive a personalised 90-Day Action Plan that will help you realize your full potential as a purpose-driven leader.

Get Access to a Thriving Global Network Of Global Leaders
You become part of a vibrant global community of purpose-driven leaders, entrepreneurs, and changemakers
THE 10-STEP SML® INTERACTIVE FRAMEWORK
Certification Programme Overview



Advance your career in 12 hours with engaging video lessons, hands-on practice, and a 90-day action plan.
Session 1 - Facts
- 5 Lessons · 1h
Where have I come from and how did I get here?
Identify what stage you are at in your life.
Session objectives
- See where you’ve come from and what you’ve learned
- Identify what (good and bad) patterns of thinking, responding and behaving you’ve
acquired - Determine what scale of change you need to undertake
- Discover your presence and ‘total intelligence’ as a purpose-driven leader
Session 2 - Insights
What does my story tell me about myself?
Assess the personal strengths and positive patterns that you can build on for the next chapter in your life.
- Identify the weaknesses and negative patterns that need to be dealt with
- Gain perspective on your story and what’s really going on by examining your life as a ‘detached’ observer
Session 3 - Purpose
If I live my truth, what am I supposed to be doing with my life?
Explore the power of your purpose and keeping the right intention.
- Clarify your “why”
- Develop your personal compass to guide you through the next chapter in your life
- Unlock the key to steering the trajectory of your next chapter
Session 4 - Values
What values and guiding principles support my “why”?
Identify the core values connected to your purpose in order to guide and influence major choices, decisions and relationships. Distil the values which give shape and definition to your character as an individual and person.
Session 5 - Vision
What does my vision ideally point to? How do I need to adjust the way I see?
Define your focus for the next chapter of your life.
- Use your guiding values to clarify a vision for your future self in all aspects of life
- Identify any barriers blocking you from realising your full potential
Session 6 - Barriers
What are the barriers that I will probably face while moving towards my vision?
Explore the obstacles and challenges you must conquer to achieve your vision. Dig deep into the root cause of old patterns that are compromising your success.
Session 7-8 - Goals & Strategy
What do I do and how do I do it?
Together, these modules will show you how to pinpoint the key decisions that will reinforce your goals and strategies for achieving your vision.
Session 9 - Your 90-Day Action Plan
What are the immediate steps to move towards my vision?
Our coaches will guide you in developing a 90-day action plan for creating the change you are looking for in your life and career.
Through this exercise, you’ll find out how to sustain your energy, commitment and enthusiasm for the direction you choose.
Session 10 - Implementation
What habits and patterns do I need to change?
In this session you will discover different ways to carry your action plan into reality. By the end, you’ll already have taken steps toward building new habits and behaviors vital for your long-term success.

Roula Abou Samra
Financial Manager, Mersaco
“I have participated earlier in several classical general management and leadership programs. I found the content of the Oxford Leadership program useful, the online form is very flexible. The inner compass model used in the program is brilliant and easy to remember. The program did broaden my perspective, it made me more present, more relaxed and more effective.”

Erik Goras
Manager Storage & Server Virtualization Technologi...
Risk-Free 30-Day Money-Back Guarantee
If you complete the program and aren’t happy with the results, contact us within 30 days of your purchase and we’ll issue a full refund.
Self-Managing Leadership® Online Certification Programme


€ 375.00
€ 149.00
-60% OFF
Limited Time Offer
60% Off Limited Time Offer
30-Day Satisfaction Guarantee
- Watch on desktop, TV, or mobile—anytime, anywhere
- 100% Online and Self-Paced
- Your Peronalized 90-Day Action Plan
- A Global Support Community (200+ world-class online coaches and leadership alumni)
- Globally Recognised Oxford Leadership Certification

Get Your Personalized 90-Day SML Action Plan
Receive a personalized 90-Day Action Plan that will help you realize your full potential as a purpose-driven leader.

Exlusive Online Networking and Support Events
Join the live online networking and support events together with our coaches and facilitators, exlusive to our alumni network.

Get Access to a Thriving Global Network Of Global Leaders
You become part of a vibrant global community of purpose-driven leaders, entrepreneurs, and changemakers

Get Access to the Interactive Learning Platform Access
You become part of a vibrant global community of purpose-driven leaders, entrepreneurs, and changemakers

Differentiate Yourself with a Globally Recognized Certification
You become part of a vibrant global community of purpose-driven leaders, entrepreneurs, and changemakers
What's next?
Seamless Online Learning Experience Designed for Your Growth
The Self-Managing Leadership® Online Program is built on an intuitive, easy-to-use platform that helps you stay engaged and track your progress every step of the way.

#1
Access The SML® Online Platform
Access the Self-Managing Leadership® Online Program anytime, anywhere with a simple email login. Your personalized dashboard tracks progress, keeping you on course. Download key insights for reflection and join live sessions to engage with experts and fellow leaders.

#2
Engaging, Insightful, & Actionable Learning
Each session begins with a clear introduction outlining its purpose, objectives, and key takeaways. Expert-led video lessons guide you through the concepts, while reflective exercises help you deepen self-awareness.

#4
Flexible, Actionable, & Results-Driven
Learn at your own pace with practical tools, real-world case studies, and expert guidance designed to create immediate impact.

#3
Your Personalized 90-Day Action Plan
At the end of the journey, you will develop an action plan based on all the content you have entered throughout the journey. The next chapter will be a 90-day period to implement your action plan. This plan can be edited from your dashboard.
Enterprise Solutions for Organisations
Scaling Purpose-Driven Leadership Across Your Organisation
The Self-Managing Leadership® Online Program is now available as a scalable enterprise solution for organisations seeking to embed purpose-driven leadership at every level.
This flexible and proven platform enables leaders and teams across your organisation to align personal purpose with strategic business goals—unlocking individual potential, increasing engagement, and driving performance.
The program takes individuals and especially leaders through a transformative process that to define their unique contribution, develop character based on personal strengths, and align leadership with their life’s narrative, purpose, values, vision, and goals.
This unique IP methodology support leaders to gain clarity, master self-leadership, and align actions with long-term vision—empowering them to lead with confidence at the individual, team, and organisational levels.

What SML® Online Delivers for Organisations:
- Scalable leadership development – Easily rolled out across teams, departments, or entire organisations.
- Aligned with your strategy – Helps individuals connect their personal leadership purpose to your business goals.
- Flexible & accessible – Online delivery that meets the needs of hybrid and global teams.
- Immediate application – Practical, reflective tools that shift mindsets and drive behavioural change from day one.
- Measurable impact – Supports engagement, retention, and performance across the organisation.
“As CEO of A.P. Moller Maersk during a period of massive transformation of the company’s business model, culture, and digital strategy, my team and I worked extensively with Oxford Leadership on becoming a winning team. Their development work with us was deep, at times painful, but also engaging and motivating – and ultimately highly impactful. We truly developed into a winning team.”

Søren Skou
CEO of A.P Moller Maersk
Enterprise Solutions for Organisations
Scaling Purpose-Driven Leadership Across Your Organisation
The Self-Managing Leadership® Online Program is now available as a scalable enterprise solution for organisations seeking to embed purpose-driven leadership at every level.
- Immediate application – Practical, reflective tools that shift mindsets and drive behavioural change from day one.
- Measurable impact – Supports engagement, retention, and performance across the organisation.
- Scalable leadership development – Easily rolled out across teams, departments, or entire organisations.
- Aligned with your strategy – Helps individuals connect their personal leadership purpose to your business goals.
- Flexible & accessible – Online delivery that meets the needs of hybrid and global teams.

“As CEO of A.P. Moller Maersk during a period of massive transformation of the company’s business model, culture, and digital strategy, my team and I worked extensively with Oxford Leadership on becoming a winning team. Their development work with us was deep, at times painful, but also engaging and motivating – and ultimately highly impactful. We truly developed into a winning team.”

Søren Skou
CEO of A.P Moller Maersk
Now Available in German
Self-Managing Leadership® (SML®) Online
Lead with clarity. The flagship self-leadership programme is now available in German.
- 3 x Online Coaching Sessions – with German-speaking certified coaches
- Self-Managing Leadership® Online Programme

Now Available in German
Self-Managing Leadership® (SML®) Online
Lead with clarity. The flagship self-leadership programme is now available in German.
- 3 x Online Coaching Sessions – with German-speaking certified coaches
- Self-Managing Leadership® Online Programme


Now Available in German
Self-Managing Leadership® (SML®) Online
Lead with clarity. The flagship self-leadership programme is now available in German.
- 3 x Online Coaching Sessions – with German-speaking certified coaches
- Self-Managing Leadership® Online Programme


Get Online Coaching
Scale the Self-Leadership Experience with 1:1 or Group Coaching from an Oxford Leadership Online Coach
Engage our IP certified online coaches to support the SML journey step-by-step and help implementing the 90-day action plan.
- Get world class coaching and guidance tailored to your SML® Journey
- Personalised support in developing your internal compass
- Experience the power of asking the right questions.
- Deep dive into the work sessions to really articulate and leverage the reflections
- Develop EQ: Supporting the internal and cognitive work
- Guidance on how to successfully plan and Implement the 90-day Action Plan
Get Online Coaching
Scale the Self-Leadership Experience with 1:1 or Group Coaching from an Oxford Leadership Online Coach
Engage our IP certified online coaches to support the SML journey step-by-step and help implementing the 90-day action plan.
To deepen the impact of the Self-Managing Leadership® Online journey, individuals and organisations have the option to integrate online coaching delivered by Oxford Leadership’s certified global faculty.
Adding coaching ensures your people don’t just go through the programme, they grow through it. With tailored support, reflection, and accountability, participants are better equipped to apply their insights and accelerate transformation in real-world situations.

- Get world class coaching and guidance tailored to your SML® Journey
- Personalised support in developing your internal compass
- Experience the power of asking the right questions.
- Deep dive into the work sessions to really articulate and leverage the reflections
- Develop EQ: Supporting the internal and cognitive work
- Guidance on how to successfully plan and Implement the 90-day Action Plan
Our Pricing
Get world class coaching and guidance tailored to your SML® Journey

For Individuals
Self-Guided Journey
On Demand Online Certification
€ 375.00
€ 149.00
Be yourself better, be a better leader. On-Demand Lessons to level up Your Leadership and career These self-paced lessons will develop your self-leadership skills and capabilities for performing at your best.
- Get Your Personalized 90-Day SML® Action Plan
- Exlusive Online Networking and Support Events
- Get Access to a Thriving Global Network Of Global Leaders
- Get Access to the Interactive Learning Platform Access
- Differentiate Yourself with a Globally Recognised Certification

Online Coaching
1:1 or Team Coaching
from €979
Scale the Self-Leadership Experience with 1:1 or Group Coaching from an Oxford Leadership Online Coach.
- Get world class coaching and guidance tailored to your SML® Journey
- Personalized support in developing your internal compass
- Experience the power of asking the right questions.
- Deep dive into the work sessions to really articulate and leverage the reflections
- Develop EQ: Supporting the internal and cognitive work
- Guidance on how to successfully plan and Implement the 90-day Action Plan
Enterprise Solutions
For Organisations and Teams
- Scalable leadership development. Easily rolled out across teams, departments, or entire organisations.
- Aligned with your strategy – Helps individuals connect their personal leadership purpose to your business goals.
- Flexible & accessible. Online delivery that meets the needs of hybrid and global teams.
- Immediate application – Practical, reflective tools that shift mindsets and drive behavioral change from day one.
- Measurable impact. Supports engagement, retention, and performance across the organization.
Who It’s For:
- Organisations undergoing change or transformation
- HR, L&D, or People leaders looking to embed self-leadership at scale
- Leaders at all levels who need clarity, purpose, and practical tools to lead more effectively

Michal Oshman | Oxford Leadership UK Partner & Client Director
Online Coaching & Enterprise Solutions
Let's Talk
Are you looking for Online Coaching or an SML® Online Enterprise Solution?
For Enterprises
Turn Organizational Misalignment Into Measurable Performance Gains
When strategy execution stalls, performance suffers. We help organisations close the gap between leadership intention and operational delivery , creating cultures of accountability, alignment and growth.
Stronger leadership alignment and clarity
Increased accountability and ownership across teams
Higher engagement and trust across functions
Cultures of purpose, resilience and growth
Measurable business performance improvements
Let's Talk
Let’s Explore How We Can Support You to Turn Organizational Misalignment Into Measurable Performance
“As CEO of Maersk during a period of massive transformation of the company’s business model, culture, and digital strategy, my team and I worked extensively with Oxford Leadership on becoming a winning team. Their development work with us was deep, at times painful, but also engaging and motivating – and ultimately highly impactful. We truly developed into a winning team.”

Søren Skou
CEO Maersk
Become a Purpose-Driven Leader, and Get Certified for It
Self-Managing Leadership® Online Certification Programme


€ 375.00
€ 149.00
-60% OFF
Limited Time Offer
60% Off Limited Time Offer
30-Day Satisfaction Guarantee
- Watch on desktop, TV, or mobile—anytime, anywhere
- 100% Online and Self-Paced
- Your Peronalized 90-Day Action Plan
- A Global Support Community (200+ world-class online coaches and leadership alumni)
- Globally Recognised Oxford Leadership Certification

Get Access to the Interactive Learning Platform Access
You become part of a vibrant global community of purpose-driven leaders, entrepreneurs, and changemakers

Differentiate Yourself with a Globally Recognised Certification
You become part of a vibrant global community of purpose-driven leaders, entrepreneurs, and changemakers

Get Your Personalised 90-Day SML Action Plan
Receive a personalised 90-Day Action Plan that will help you realize your full potential as a purpose-driven leader.

Get Access to a Thriving Global Network Of Global Leaders
You become part of a vibrant global community of purpose-driven leaders, entrepreneurs, and changemakers
Frequently Asked Questions
By unpacking your purpose and turning it into a 90-day action plan, you can decide what you want to do in your personal life, and how to get there. Inside the SML® programme, Oxford Leadership provides you the tools to make the change yourself.
Anyone can benefit from following our 10-step programme to find purpose and create an actionable plan for the next chapter of their life. Specifically, we’ve designed the SML® course to help aspiring leaders, career switchers, university students, and lifelong self-improvement devotees gain clarity around where they want to go.
If you’re looking to expand your role and influence as a leader, the SML® programme helps you level up your leadership skills by becoming a purpose-driven leader with clarity and the emotional intelligence required to lead people and teams. Previously only available to C-suite and senior management in large organisations, SML® gives you access to the same frameworks and methods used to train leaders at many Fortune 500 companies.
Absolutely! The 10-step SML® model is first and foremost a personal development program designed to help you define your inner leadership compass so you can better achieve success in all aspects of your life – including your studies. Our alumni include university and college students who have used the SML® to plan out the next period of their life after graduation.
Yes! SML® is the perfect programme to help you gain clarity on which direction to steer your professional life, especially if you’re looking for a new path to embark on. Our digital platform not only makes it easy to create a clear vision for yourself but also gives you the tools to help you turn your vision into reality.
Most self-development programmes focus exclusively on either your personal or professional life. SML® takes a holistic approach to self-improvement by integrating your personal and professional purpose and goals to lead yourself to a better self. Unlike many other self-development courses, SML® guides you through a transformation process that moves you forward in your role as a leader at work, in your social circle, and in your personal life.
Once you enrol, you’ll have instant access to our digital platform, which will guide you through each step of the SML® programme. Our platform is entirely browser-based, so you can pick up where you left off from almost anywhere in the world, as long as you have a device with an Internet connection.
SML® is specifically meant as a self-paced learning programme that allows you to take as much time as you need to set a course for your future. While the resulting action plan follows a 90-day schedule, our alumni often run through the SML journey at multiple points in their lives to help them plan out their next chapter.






