One of the world’s leading leadership development programs.

Become a Purpose-Driven Leader, and
Get Certified

Unlock your purpose, strengthen your confidence, and earn your Self-Managing Leadership® Certification, trusted by global organisations and leaders worldwide.

Self-Managing Leadership® Online Certification Programme

60% Off Limited Time Offer

30-Day Satisfaction Guarantee

Trusted by +1 Mil. Leaders Worldwide

Lead with Purpose.
Grow with Recognition.

The Self-Managing Leadership® (SML®) Programme isn’t about learning how to do more, it’s about learning how to be more.

The Self-Managing Leadership® framework helps you master the inner game of leadership while giving you a globally recognised certification that validates your growth.

You’ll walk away not just transformed — but certified as a leader who can inspire, empower, and drive change.

“I have always been a reflective person but the course gave me unexpected insight and clarity about my why/purpose and my next page in life. I find the printable action plan at the end of sessions very useful.”

Latinka Ducheva

Marketing & Engagement Director at WW...

Rediscover Your Purpose. Realign Your Leadership. Get Certified.

Transformational Lessons & Self-Discovery Workshops

Gain insights from top leadership experts, human development psychologists, and global change-makers who reveal the proven frameworks for creating meaningful, purpose-driven leadership in today’s complex world.

Tools, Templates & Reflective Practices

Access downloadable worksheets, self-inquiry tools, guided journaling templates, and real-world leadership exercises used by thousands of global leaders. Receive personal feedback through coaching prompts and optional peer support circles.

Become Part of a Global Leadership Network

Join a diverse community of like-minded leaders from over 100 countries. Share insights, collaborate on purpose-driven projects, and connect to career pathways that align with your unique leadership blueprint.

It's not just a course - it's a career transformation programme

Leaders at a crossroads

30 Years of Experience Delivered in an Intuitive, Engaging and Flexible Format

A Proven Framework
Trusted by Fortune 500 Leaders

This transformative process helps you define your unique contribution, develop your character based on your personal strengths, and align your leadership with your life’s narrative, purpose, values, vision, and goals. 

By following this methodology, you’ll gain clarity, master self-leadership, and align your actions with your long-term vision, empowering you to lead with confidence at the individual, team, and organizational levels.

Stand Out With an Oxford Leadership Certificate

Display your professional certification on your resume and LinkedIn Profile to help you land your dream job or earn a promotion.

30-Day Money-Back Guarantee – No Questions Asked

Leadership isn’t just about performance. it’s about presence.

What You'll Gain

A Proven Framework Used by World-Class Leaders

Over 1 million leaders — from startups to Fortune 500 companies — have used Oxford Leadership’s SML® framework to elevate their leadership impact.

 

Your certification isn’t just a badge — it’s proof of mastery in one of the world’s most respected leadership models.

30-Day Money-Back Guarantee – No Questions Asked

+1 Mil. Leaders Transformed

The Mind Behind the Leadership Compass®

Brian Bacon

Founder of Oxford Leadership and architect of Self-Managing Leadership® (SML), Brian Bacon has quietly developed some of the world’s most successful leaders, advising CEOs, boards, and national leaders through high-stakes transformations. His SML® framework has been used by over one million leaders to align people, purpose, and performance with strategy.  

Achievements & Recognition:

TRUSTED BY LEADERS WORLDWIDE

Rediscover purpose. Realign your leadership. Create lasting impact.

Authentic. Transformational.

Apply the Leadership Compass to real challenges — in your work and your life — and lead with renewed clarity and confidence.

Proven by 100+ Multinationals, Trusted by 1 Million Leaders.

For over 30 years, SML® has helped leaders around the world reconnect with their purpose, align their values with action, and lead meaningful change.

Leadership isn’t just about performance. it’s about presence.

Here’s how SML® helps you move from pressure and self-doubt to clarity, confidence, and purpose.

Before SML® Programme

After SML® Programme

30-Day Money-Back Guarantee – No Questions Asked

+1 Mil. Leaders Transformed

They Were Searching for What’s Next. Then They Found Clarity.

Hear how the SML® Programme helped leaders both in their careers and in life.

Self-Managing Leadership® Online Certification Programme

 375.00

 149.00

-60% OFF

Limited Time Offer

60% Off Limited Time Offer

30-Day Satisfaction Guarantee

Get Access to the Interactive Learning Platform Access

You become part of a vibrant global community of purpose-driven leaders, entrepreneurs, and changemakers

Differentiate Yourself with a Globally Recognised Certification

You become part of a vibrant global community of purpose-driven leaders, entrepreneurs, and changemakers

Get Your Personalised 90-Day SML Action Plan

Receive a personalised 90-Day Action Plan that will help you realize your full potential as a purpose-driven leader.

Get Access to a Thriving Global Network Of Global Leaders

You become part of a vibrant global community of purpose-driven leaders, entrepreneurs, and changemakers

THE 10-STEP SML® INTERACTIVE FRAMEWORK

Certification Programme Overview

Advance your career in 12 hours with engaging video lessons, hands-on practice, and a 90-day action plan.

Session 1 - Facts

Where have I come from and how did I get here?

Identify what stage you are at in your life.

Session objectives

  • See where you’ve come from and what you’ve learned
  • Identify what (good and bad) patterns of thinking, responding and behaving you’ve
    acquired
  • Determine what scale of change you need to undertake
  • Discover your presence and ‘total intelligence’ as a purpose-driven leader

What does my story tell me about myself?

Assess the personal strengths and positive patterns that you can build on for the next chapter in your life.

  • Identify the weaknesses and negative patterns that need to be dealt with
  • Gain perspective on your story and what’s really going on by examining your life as a ‘detached’ observer

If I live my truth, what am I supposed to be doing with my life?

Explore the power of your purpose and keeping the right intention.

  • Clarify your “why”
  • Develop your personal compass to guide you through the next chapter in your life
  • Unlock the key to steering the trajectory of your next chapter

What values and guiding principles support my “why”?

Identify the core values connected to your purpose in order to guide and influence major choices, decisions and relationships. Distil the values which give shape and definition to your character as an individual and person.

What does my vision ideally point to? How do I need to adjust the way I see?

Define your focus for the next chapter of your life.

  • Use your guiding values to clarify a vision for your future self in all aspects of life
  • Identify any barriers blocking you from realising your full potential

What are the barriers that I will probably face while moving towards my vision?

Explore the obstacles and challenges you must conquer to achieve your vision. Dig deep into the root cause of old patterns that are compromising your success.

What do I do and how do I do it?

Together, these modules will show you how to pinpoint the key decisions that will reinforce your goals and strategies for achieving your vision.

What are the immediate steps to move towards my vision?

Our coaches will guide you in developing a 90-day action plan for creating the change you are looking for in your life and career.

 

Through this exercise, you’ll find out how to sustain your energy, commitment and enthusiasm for the direction you choose.

What habits and patterns do I need to change?

In this session you will discover different ways to carry your action plan into reality. By the end, you’ll already have taken steps toward building new habits and behaviors vital for your long-term success. 

“I’ve been through many high-end executive coaching, training and personal leadership programmes. What shocked me about this one was how incredibly sharp and insightful the resulting action plan was in terms of my vision, values and actions. The short, engaging and impactful videos created the space to go inwards. I intend to bring all new hires through this process as part of their development plan.”

Walter Roth

CEO, Inward Sales

“This program has helped me have more self awareness about my behaviours and routines. The way it has been built is extremely professional and has effectively guided me through all the fundamental steps needed to reach the right action plan like a real coach. It’s a program I would recommend for everyone seeking a journey of purpose and significance.”

Roula Abou Samra

Financial Manager, Mersaco

“I have always been a reflective person but the course gave me unexpected insight and clarity about my why/purpose and my next page in life. I find the printable action plan at the end of sessions very useful.”

Latinka Ducheva

Marketing & Engagement Director at WW...

“I have participated earlier in several classical general management and leadership programs. I found the content of the Oxford Leadership program useful, the online form is very flexible. The inner compass model used in the program is brilliant and easy to remember. The program did broaden my perspective, it made me more present, more relaxed and more effective.”

Erik Goras

Manager Storage & Server Virtualization Technologi...

“A source of condensed wisdom and a great tool helping to guide yourself through important turns of life, simply structured, compelling, easy to use and time efficient. Haven’t you found your purpose yet?”

Denis Gordienko

Project Leader, Skill Shift Initiative

“The Self-Managing Leadership Programme® was the most powerful and moving course I have ever attended in my entire professional career. Brian’s vision and foresight has helped me deal with many difficult situations personally and professionally.”

John Mahtani

Former Vice President, Warner Bros

Risk-Free 30-Day Money-Back Guarantee

If you complete the program and aren’t happy with the results, contact us within 30 days of your purchase and we’ll issue a full refund.

Self-Managing Leadership® Online Certification Programme

 375.00

 149.00

-60% OFF

Limited Time Offer

60% Off Limited Time Offer

30-Day Satisfaction Guarantee

Get Your Personalized 90-Day SML Action Plan

Receive a personalized 90-Day Action Plan that will help you realize your full potential as a purpose-driven leader.

Exlusive Online Networking and Support Events

Join the live online  networking and support  events  together with our coaches and facilitators, exlusive to our alumni network.

Get Access to a Thriving Global Network Of Global Leaders

You become part of a vibrant global community of purpose-driven leaders, entrepreneurs, and changemakers

Get Access to the Interactive Learning Platform Access

You become part of a vibrant global community of purpose-driven leaders, entrepreneurs, and changemakers

Differentiate Yourself with a Globally Recognized Certification

You become part of a vibrant global community of purpose-driven leaders, entrepreneurs, and changemakers

What's next?

Seamless Online Learning Experience Designed for Your Growth

The Self-Managing Leadership® Online Program is built on an intuitive, easy-to-use platform that helps you stay engaged and track your progress every step of the way.

#1

Access The SML® Online Platform

Access the Self-Managing Leadership® Online Program anytime, anywhere with a simple email login. Your personalized dashboard tracks progress, keeping you on course. Download key insights for reflection and join live sessions to engage with experts and fellow leaders.

#2

Engaging, Insightful, & Actionable Learning

Each session begins with a clear introduction outlining its purpose, objectives, and key takeaways. Expert-led video lessons guide you through the concepts, while reflective exercises help you deepen self-awareness.

#4

Flexible, Actionable, & Results-Driven

Learn at your own pace with practical tools, real-world case studies, and expert guidance designed to create immediate impact.

#3

Your Personalized 90-Day Action Plan

At the end of the journey, you will develop an action plan based on all the content you have entered throughout the journey. The next chapter will be a 90-day period to implement your action plan. This plan can be edited from your dashboard.

Get Access to a Thriving Global Network Of Global Leaders​

Oxford Leadership Digital Support Team

Jonas Wolf

Community Manager

Cheryl Mak

B2B Solutions / Online Coaching

Farhan Ahmed

IT Tech Support

Enterprise Solutions for Organisations

Scaling Purpose-Driven Leadership Across Your Organisation

The Self-Managing Leadership® Online Program is now available as a scalable enterprise solution for organisations seeking to embed purpose-driven leadership at every level.

This flexible and proven platform enables leaders and teams across your organisation to align personal purpose with strategic business goals—unlocking individual potential, increasing engagement, and driving performance.

The program takes individuals and especially leaders through a transformative process that to define their unique contribution, develop character based on personal strengths, and align leadership with their life’s narrative, purpose, values, vision, and goals. 

This unique IP methodology support leaders to gain clarity, master self-leadership, and align actions with long-term vision—empowering them to lead with confidence at the individual, team, and organisational levels.

What SML® Online Delivers for Organisations:

“As CEO of A.P. Moller Maersk during a period of massive transformation of the company’s business model, culture, and digital strategy, my team and I worked extensively with Oxford Leadership on becoming a winning team. Their development work with us was deep, at times painful, but also engaging and motivating – and ultimately highly impactful. We truly developed into a winning team.​”

Søren Skou

CEO of A.P Moller Maersk

Enterprise Solutions for Organisations

Scaling Purpose-Driven Leadership Across Your Organisation

The Self-Managing Leadership® Online Program is now available as a scalable enterprise solution for organisations seeking to embed purpose-driven leadership at every level.

“As CEO of A.P. Moller Maersk during a period of massive transformation of the company’s business model, culture, and digital strategy, my team and I worked extensively with Oxford Leadership on becoming a winning team. Their development work with us was deep, at times painful, but also engaging and motivating – and ultimately highly impactful. We truly developed into a winning team.​”

Søren Skou

CEO of A.P Moller Maersk

Now Available in German

Self-Managing Leadership® (SML®) Online

Lead with clarity. The flagship self-leadership programme is now available in German.

Now Available in German

Self-Managing Leadership® (SML®) Online

Lead with clarity. The flagship self-leadership programme is now available in German.

Now Available in German

Self-Managing Leadership® (SML®) Online

Lead with clarity. The flagship self-leadership programme is now available in German.

Get Online Coaching

Scale the Self-Leadership Experience with 1:1 or Group Coaching from an Oxford Leadership Online Coach

Engage our IP certified online coaches  to support the SML  journey step-by-step and help implementing the 90-day action plan.  

Get Online Coaching

Scale the Self-Leadership Experience with 1:1 or Group Coaching from an Oxford Leadership Online Coach

Engage our IP certified online coaches  to support the SML  journey step-by-step and help implementing the 90-day action plan.  

To deepen the impact of the Self-Managing Leadership® Online journey, individuals and  organisations have the option to integrate online coaching delivered by Oxford Leadership’s certified global faculty.

Adding coaching ensures your people don’t just go through the programme, they grow through it. With tailored support, reflection, and accountability, participants are better equipped to apply their insights and accelerate transformation in real-world situations.

 

Our Pricing

Get world class coaching and guidance tailored to your SML® Journey

For Individuals

Self-Guided Journey

On Demand Online Certification

 375.00

 149.00

Be yourself better, be a better leader. On-Demand Lessons to level up Your Leadership and career These self-paced lessons will develop your self-leadership skills and capabilities for performing at your best.

Online Coaching

1:1 or Team Coaching​

from €979

Scale the Self-Leadership Experience with 1:1 or Group Coaching from an Oxford Leadership Online Coach.

Enterprise Solutions

For Organisations and Teams

Who It’s For:

Michal Oshman | Oxford Leadership UK Partner & Client Director

Online Coaching & Enterprise Solutions

Let's Talk

Are you looking for Online Coaching or an SML® Online Enterprise Solution?

For Enterprises

Turn Organizational Misalignment Into Measurable Performance Gains

When strategy execution stalls, performance suffers. We help organisations close the gap between leadership intention and operational delivery , creating cultures of accountability, alignment and growth.

Stronger leadership alignment and clarity

Increased accountability and ownership across teams

Higher engagement and trust across functions

Cultures of purpose, resilience and growth

Measurable business performance improvements

Let's Talk

Let’s Explore How We Can Support You to Turn Organizational Misalignment Into Measurable Performance

“As CEO of Maersk during a period of massive transformation of the company’s business model, culture, and digital strategy, my team and I worked extensively with Oxford Leadership on becoming a winning team. Their development work with us was deep, at times painful, but also engaging and motivating – and ultimately highly impactful. We truly developed into a winning team.​”

Søren Skou

CEO Maersk

Become a Purpose-Driven Leader, and Get Certified for It

Self-Managing Leadership® Online Certification Programme

 375.00

 149.00

-60% OFF

Limited Time Offer

60% Off Limited Time Offer

30-Day Satisfaction Guarantee

Get Access to the Interactive Learning Platform Access

You become part of a vibrant global community of purpose-driven leaders, entrepreneurs, and changemakers

Differentiate Yourself with a Globally Recognised Certification

You become part of a vibrant global community of purpose-driven leaders, entrepreneurs, and changemakers

Get Your Personalised 90-Day SML Action Plan

Receive a personalised 90-Day Action Plan that will help you realize your full potential as a purpose-driven leader.

Get Access to a Thriving Global Network Of Global Leaders

You become part of a vibrant global community of purpose-driven leaders, entrepreneurs, and changemakers

Frequently Asked Questions

By unpacking your purpose and turning it into a 90-day action plan, you can decide what you want to do in your personal life, and how to get there. Inside the SML® programme, Oxford Leadership provides you the tools to make the change yourself.

Anyone can benefit from following our 10-step programme to find purpose and create an actionable plan for the next chapter of their life. Specifically, we’ve designed the SML® course to help aspiring leaders, career switchers, university students, and lifelong self-improvement devotees gain clarity around where they want to go.

If you’re looking to expand your role and influence as a leader, the SML® programme helps you level up your leadership skills by becoming a purpose-driven leader with clarity and the emotional intelligence required to lead people and teams. Previously only available to C-suite and senior management in large organisations, SML® gives you access to the same frameworks and methods used to train leaders at many Fortune 500 companies.

Absolutely! The 10-step SML® model is first and foremost a personal development program designed to help you define your inner leadership compass so you can better achieve success in all aspects of your life – including your studies. Our alumni include university and college students who have used the SML® to plan out the next period of their life after graduation.

Yes! SML® is the perfect programme to help you gain clarity on which direction to steer your professional life, especially if you’re looking for a new path to embark on. Our digital platform not only makes it easy to create a clear vision for yourself but also gives you the tools to help you turn your vision into reality.

Most self-development programmes focus exclusively on either your personal or professional life. SML® takes a holistic approach to self-improvement by integrating your personal and professional purpose and goals to lead yourself to a better self. Unlike many other self-development courses, SML® guides you through a transformation process that moves you forward in your role as a leader at work, in your social circle, and in your personal life.

Once you enrol, you’ll have instant access to our digital platform, which will guide you through each step of the SML® programme. Our platform is entirely browser-based, so you can pick up where you left off from almost anywhere in the world, as long as you have a device with an Internet connection.

SML® is specifically meant as a self-paced learning programme that allows you to take as much time as you need to set a course for your future. While the resulting action plan follows a 90-day schedule, our alumni often run through the SML journey at multiple points in their lives to help them plan out their next chapter.