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Become a Certified Self-Managing Leader

Lead with greater insight, resilience, and influence in just 90 days.

Join a guided cohort experience built on Oxford Leadership’s proven 10-Step Compass, complete with founder insights, a simple call to action, and a 30-day peace-of-mind guarantee.

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Trusted by Fortune 500 companies and global leaders.

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What You’ll Gain

Real-world outcomes that help you grow as a leader personally, professionally, and purposefully.

Personal Roadmap

Receive a personalised 90-day action plan to align your goals, values, and leadership vision.

Recognised Certification

Earn the Self-Managing Leadership Programme® (SML®) certificate upon completion to enhance your résumé and LinkedIn profile.

Global Community

Join a network of leaders worldwide, sharing insights, experiences, and purpose-driven growth.

Online Networking

Join the live online networking and support events  together with our coaches and facilitators, exclusive to our alumni network.
Leaders empowered
worldwide
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Multinationals impacted by 200+ leadership consultants
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Countries and the numerous languages we work in
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Years experience Transforming Leaders for Good
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  • John Mahtani

    Former Vice President, Warner Bros

    “The Self-Managing Leadership Program® was the most powerful and moving course I have ever attended in my entire professional career. Brian’s vision and foresight has helped me deal with many difficult situations personally & professionally.”

  • Sirivan Chaleunxay

    Financial Controller, GE Infra

    “What I’ve learned from the SML Programme is bigger than words. It transformed my perception of myself, of my life, and my place in this world. My individualistic approach to leadership has moved to a more humanistic one. The effect on my work has been significant and sustained.”

  • Silke Heitmann

    Head of HR, Metro AG

    “We have trained more than 90,000 employees with SML. This training course helps them to identify their purpose and their professional and personal fulfilment in life. Thanks to this, team building was strengthened in our organisation and employees felt stronger, more open and resilient to change.”

  • Santiago Gowland

    Vice President, Unilever

    “I have been through many leadership programmes before, but none has had the same impact as Oxford Leadership on my approach to life and work. It has changed me as a person and leader.”

  • Marneta Viegas

    Founder, Relax Kids

    “I have never come across such a well-thought-out process that really DOES WORK! This course hits right to the core. I feel empowered, inspired and ready to help change the world in my own way. Everyone should do this online course!”

  • Dr. Capucine Carrier

    Managing Partner, NeoAxis

    In this online course, Brian Bacon leads you with rare mastery to insights of a depth you would never have expected from such a format. The clarity gained will enable you to make the choices needed and take the first steps on the way to your next chapter.

  • Jess Lonsdale

    Director Internal Communications, Change and engagement, Virgin Media O2

    “Life changing would be an accurate description of this program, as it was life changing for me and teams who went through this with me, which in turn evolved the culture of our organisation. Thank you. I will be forever grateful for what I discovered, learned, and took with me for life and I know I’m not the only one.”

  • Walter Roth​

    CEO, InwardSales

    “I’ve been through many high-end executive coaching, training and personal leadership programmes. What shocked me about this one was how incredibly sharp and insightful the resulting action plan was in terms of my vision, values and actions. The short, engaging and impactful videos created the space to go inward and get clear on what drives me and my business at a deeper level.

  • Roula Abou Samra

    Financial Manager, Mersaco

    “This program has helped me have more self awareness about my behaviours and routines. The way it has been built is extremely professional and has effectively guided me through all the fundamental steps needed to reach the right action plan like a real coach.”

  • Gary Tucker

    Senior Vice President, Ericsson Mobile Communications

    “I found the SML to be the most valuable experience. It helped me develop a clearer sense of direction, clarify my options and face up to some very tough decisions in my personal and professional life. It’s now been 6 months since we launched this process and I feel its impact will be with me for the rest of my life.”

  • Sunniva Fallan Röd

    CEO, Yasuagi Spa, Conference & Hotel

    “I loved doing the program, it gave me great meaning, a lot of ahas and it was tougher than I realised. I am used to doing deep analyses of my behaviours, strengths and weaknesses but this was something else, somehow I this online program went deeper. As I did it alone and not in a group or with a psychologist, coach etc, it made it easier to be really honest which is a stength with this program. I really liked the videos with Brian a lot, as well as the bell-breaks, a very good reminder and support to focus.”
95% |

Our 90-day strategic journey is designed to help you recalibrate, refocus, and move forward with a clear sense of direction.

Just for you

€149
€395
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Limited-Time Offer

Don’t miss the chance to grow your leadership skills with complete peace of mind.
  • 30-Day Guarantee
  • Limited-Time Pricing
  • Offer Ends Soon

A 10-Step Framework for Lasting Growth

01

Facts

Reflect on where you’ve come from and what you’ve learned to understand your current stage of growth.
02

Insights

Identify your strengths, recognise unhelpful patterns, and gain perspective on your story.
03

Purpose

Clarify your “why” and build a personal compass to guide your next chapter.
04

Values

Define the principles that shape your decisions, relationships, and leadership style.
05

Vision

Imagine your ideal future and map out the direction you want to take.
06

Barriers

Uncover the internal and external challenges that may hold you back.
07-08

Goals & Strategy

Set clear goals and create actionable strategies to achieve your vision.
09

90-Day Action Plan

Turn insight into action with a structured plan for meaningful progress.
10

Implementation

Sustain your energy, track your growth, and apply what you’ve learned in daily leadership.
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Brian Bacon:

The strategist behind the leaders

Founder of Oxford Leadership and architect of Self-Managing Leadership® (SML), Brian Bacon has quietly developed some of the world’s most successful leaders, advising CEOs, boards, and national leaders through high-stakes transformations. 

His SML® framework has been used by over one million leaders to align people, purpose, and performance with strategy. 

Selected impact & recognition 

Advisor to government leaders. Senior international advisor to President Vicente Fox; recipient of Mexico’s Presidential INNOVA Award for contributions to government reform. 

Playbooks that scale. Early corporate turnarounds (e.g., McDonald’s Sweden with Mats Lederhausen) set a model: prove impact fast, then codify for global rollout. 

M&A culture—done right. Oxford Leadership’s work has been cited in connection with the NXP–Freescale merger—described by Forbes as “The Right Way To Do A Merger.” 

Global client list. Trusted by leaders across the Fortune 500 and government ministries; Brian and Oxford Leadership operate globally across industries. 

Why Oxford Leadership?

For more than 30 years, Oxford Leadership has guided leaders worldwide to find direction, build inner strength, and lead with genuine impact.

You’ll learn to recognise and move past old patterns, grow your resilience, and apply a more intentional approach to how you lead.

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Frequently Asked Questions

What are the benefits of the Self-Managing Leadership™ programme?
By unpacking your purpose and turning it into a 90-day action plan, you can decide what you want to do in your personal life, and how to get there. Inside the SML® programme, Oxford Leadership provides you the tools to make the change yourself.
Anyone can benefit from following our 10-step programme to find purpose and create an actionable plan for the next chapter of their life. Specifically, we’ve designed the SML® course to help aspiring leaders, career switchers, university students, and lifelong self-improvement devotees gain clarity around where they want to go.
If you’re looking to expand your role and influence as a leader, the SML® programme helps you level up your leadership skills by becoming a purpose-driven leader with clarity and the emotional intelligence required to lead people and teams. Previously only available to C-suite and senior management in large organisations, SML® gives you access to the same frameworks and methods used to train leaders at many Fortune 500 companies.
Absolutely! The 10-step SML® model is first and foremost a personal development program designed to help you define your inner leadership compass so you can better achieve success in all aspects of your life – including your studies. Our alumni include university and college students who have used the SML® to plan out the next period of their life after graduation.
Should I enroll if I’m planning on switching careers?
Yes! SML® is the perfect programme to help you gain clarity on which direction to steer your professional life, especially if you’re looking for a new path to embark on. Our digital platform not only makes it easy to create a clear vision for yourself but also gives you the tools to help you turn your vision into reality.
Most self-development programmes focus exclusively on either your personal or professional life. SML® takes a holistic approach to self-improvement by integrating your personal and professional purpose and goals to lead yourself to a better self. Unlike many other self-development courses, SML® guides you through a transformation process that moves you forward in your role as a leader at work, in your social circle, and in your personal life.
Once you enrol, you’ll have instant access to our digital platform, which will guide you through each step of the SML® programme. Our platform is entirely browser-based, so you can pick up where you left off from almost anywhere in the world, as long as you have a device with an Internet connection.
SML® is specifically meant as a self-paced learning programme that allows you to take as much time as you need to set a course for your future. While the resulting action plan follows a 90-day schedule, our alumni often run through the SML journey at multiple points in their lives to help them plan out their next chapter.

Just for you

€149
€395

Self-Managing Leadership® Online Program

BUY NOW

Still Unsure?

Learn more about the programme:
Download Course Brochure

What you’ll get?

  • Powerful 10-step SML® Interactive Framework
  • 100% Online and Self-Paced
  • Your Peronalised 90-Day Action Plan
  • A Global Support Community
    (200+ world-class online coaches and leadership alumni)
  • Globally Recognised Oxford Leadership Certification

Want to Learn More?

By providing your email address below, we’ll send you a PDF Course Brochure outlining the key details and what you can expect from the SML Programme.